A directory of tools built in-house. Handle with care — some are experimental.
| Name | Description | Notes | Open |
|---|---|---|---|
| Keyword Research Tool | Classifies a CSV of search keywords by intent and marketing-funnel stage using Google Gemini. It also maps each keyword to your own custom topics and subtopics, with an optional AI suggester to generate that topic strategy from your data. | Runs entirely online | Open |
| QueryFan.com | Predict prompts based on personas and topics and see resulting fan out searches made by ChatGPT and Gemini. | Use "candour" in place for API keys for access | Open |
| QueryClassifier.com | Predict which one of eight Refined Semantic Query Classes (RSQC) Google will pick for any search term. Model trained on our Google leak data. | Runs online, unlimited. | Open |
| GSC Cannibalisation checker | Checks all queries on specific URL for competing URLs in GSC. | — | Open |
| Name | Description | Notes | Open |
|---|---|---|---|
| IntentGaps.com | Identify if a page is missing any questions from nearest intent proximity questions from PeopleAlsoAsked data. | Use "candour" in place for API keys for access | Open |
| GSC Opportunities | Find queries you're ranking 8th-20th for with >100 impressions, but don't have content that specifically answers, and get recommendations. | Uses pre-saved Gemini key | Open |
| Automated Internal Linker | The Internal Link Automator finds sensible internal linking opportunities across your site: for each target page you give it, it uses semantic embeddings to identify the most topically related source pages, then asks a Gemini Flash model for a natural link suggestion. It returns either an anchor drawn from the existing copy on the source page, or a fresh one-line insertion shown as an in-situ preview, with everything exportable to CSV. | Uses pre-saved Gemini key, 30 URLs per list per run | Open |
| TopCat | Propose page types, topics and subtopics over multiple websites, analyses page content and individually tags every page based on content. | Run offline, uses Screaming Frog crawls Unfinished / Testing | Talk to Mark |
| Name | Description | Notes | Open |
|---|---|---|---|
| AI Audit | The AI Visibility Audit tool checks how AI models (ChatGPT, Gemini, Perplexity) talk about a brand by running dozens of branded and unbranded questions through them and analysing the answers. It scores share-of-voice, sentiment, and "GEO" visibility, flags weak spots, and generates fix-it content briefs — so you can see and improve how your brand shows up in AI search. | Will use hardcoded API keys unless overwritten | Open |
| Name | Description | Notes | Open |
|---|---|---|---|
| GTM Analyser | Upload a Tag Assistant session export (ideally with the matching GTM container export) to get a prioritised list of tracking issues: consent timing, Consent Mode v2 gaps, tags firing under denied consent, duplicate firing, failed tags, legacy Universal Analytics tags and container hygiene. Rule checks run instantly, with an optional Gemini pass, and results export to CSV or Markdown. | Uses pre-saved Gemini key. Exports are parsed in the browser, only tag and event names are sent to the AI | Open |
| Name | Description | Notes | Open |
|---|---|---|---|
| Pubcat | Takes a list of publisher websites, crawls each one, and uses Gemini to judge how topically relevant each publisher is to a given client site — and assigns each one a category (National News, Blog, E-commerce, Non-profit, etc.). | Uses pre-saved Gemini key | Open |