A directory of tools built in-house. Handle with care — some are experimental.
| Name | Description | Notes | Open |
|---|---|---|---|
| Keyword Research Tool | Classifies a CSV of search keywords by intent and marketing-funnel stage using Google Gemini. It also maps each keyword to your own custom topics and subtopics, with an optional AI suggester to generate that topic strategy from your data. | Runs entirely online | Open |
| QueryFan.com | Predict prompts based on personas and topics and see resulting fan out searches made by ChatGPT and Gemini. | Use "candour" in place for API keys for access | Open |
| QueryClassifier.com | Predict which one of eight Refined Semantic Query Classes (RSQC) Google will pick for any search term. Model trained on our Google leak data. | Runs online, unlimited. | Open |
| Name | Description | Notes | Open |
|---|---|---|---|
| IntentGaps.com | Identify if a page is missing any questions from nearest intent proximity questions from PeopleAlsoAsked data. | Use "candour" in place for API keys for access | Open |
| TopCat | Propose page types, topics and subtopics over multiple websites, analyses page content and individually tags every page based on content. | Run offline, uses Screaming Frog crawls Unfinished / Testing | Talk to Mark |
| Name | Description | Notes | Open |
|---|---|---|---|
| AI Audit | The AI Visibility Audit tool checks how AI models (ChatGPT, Gemini, Perplexity) talk about a brand by running dozens of branded and unbranded questions through them and analysing the answers. It scores share-of-voice, sentiment, and "GEO" visibility, flags weak spots, and generates fix-it content briefs — so you can see and improve how your brand shows up in AI search. | Will use hardcoded API keys unless overwritten | Open |